Client: Ateliê Despertar
Industry: Early Childhood Education (Specialized in 6 months to 3 years, 11 months)
Skills Used: WordPress Development (100%), Marketing Automation (99%), Lead Generation, Project Management.
The Client & The Challenge
Ateliê Despertar is more than a nursery; it is a specialized early childhood education center in São Paulo, dedicated to fostering growth through play, individual respect, and autonomy (“Um lugar seguro para aprender brincando”). Their flagship program, the Projeto Ninho (Nest Project), offers a deeply individualized approach for children from 6 months to 3 years and 11 months.
The challenge was to ensure their digital presence accurately reflected this high-quality, individualized care model, while also serving as a high-performance lead generation machine. The previous structure was not fully optimized to capture, qualify, and nurture potential enrollment leads, risking a mismatch between the center’s educational excellence and its digital conversion rate.
The Solution: Integration of Performance and Pedagogy
Leveraging my core expertise in WordPress development and advanced Marketing Automation, I executed a strategy focused on maximizing ROI by treating the website as the central point of the enrollment funnel.
Key Deliverables:
- High-Performance WordPress Foundation: I developed a secure, fast, and highly reliable WordPress environment. This ensured a flawless, professional first impression that builds trust with prospective parents, reflecting the quality of care they expect for their children.
- Custom Marketing Automation Funnel: The “Agende uma visita” (Schedule a visit) form was integrated into a sophisticated automation sequence. This system instantly acknowledges, segments, and nurtures leads by delivering a tailored flow of content—details on the Projeto Ninho, the center’s philosophy on Autonomy and Freedom, and testimonials. This continuous, automated communication drastically reduces drop-off and keeps the Ateliê top-of-mind.
- Conversion-Focused User Journey: Key calls-to-action and landing pages were optimized to clearly articulate the center’s unique value proposition (Quality Care and Individual Respect), guiding visitors seamlessly toward the “Schedule a Visit” goal.
- Strategic Digital Infrastructure: I implemented robust tracking and analytics tools (Google Analytics, Google Tag Manager) to build a solid foundation for future growth in paid media (Google Ads/Remarketing) and SEO, ensuring all marketing efforts are measurable and scalable.
The Impact
The result is a fully-integrated digital platform that converts passive interest into active enrollment inquiries. By automating the lead nurturing process, we successfully freed up the Ateliê Despertar staff to focus on their core mission—education—while the website consistently works in the background to maximize the number of qualified families scheduling a visit to learn more about the Projeto Ninho.
This project stands as an example of how combining technical expertise (WordPress) with strategic marketing knowledge (Automation) generates superior results and measurable business growth for clients.